iscover
iscover 
CoreLogic has announced a global rebrand to Cotality, marking the company’s evolution into a leader in property information, analytics, and data-enabled solutions.
The rebrand introduces a new name, logo, and brand identity, reflecting the company’s shift from its origins in financial services supporting the mortgage industry to a broader role in property data and insights.
Patrick Dodd, president and CEO of Cotality, explained the significance of the transformation.
“The property ecosystem underpins the prosperity of individuals, businesses, governments and society as a whole. But at the core, it’s people, businesses and communities that drive it forward. Cotality’s insights build on this, by turning questions into futures you can see,” Dodd said.
The rebrand underscores Cotality’s focus on innovation, collaboration, and a people-centric approach to the property industry.
“This rebrand reflects innovation, evolution and commitment to uniting property professionals – strengthening businesses, fostering relationships and powering outcomes that balance logic and data with humanity and emotion,” Dodd said.
“Our name is changing to demonstrate the company’s unmatched dedication and service to clients around the world.”
The new name, Cotality, signifies the company’s dedication to collaboration and connectivity while honouring its CoreLogic heritage. It also reflects a commitment to delivering comprehensive data and insights across the entire property ecosystem.
The spirit of vitality, central to the brand’s philosophy, highlights Cotality’s focus on helping people thrive through data and insights.
Lisa Claes, CEO of Cotality International, emphasised the timing of the rebrand: “While remaining true to our core DNA, the time is right to launch a refreshed brand that captures our evolution,” she said, noting the company’s expanded capabilities and customer solutions following a series of acquisitions, product investments, and strengthened industry partnerships.
The new brand is accompanied by the tagline: Intelligence Beyond Bounds™. This expression embodies the seamless integration of data, technology, artificial intelligence, insights, and people that drive Cotality’s collaborative approach to the property industry.
Kristie Vainikos Stegen, chief brand and communications officer of Cotality, highlighted the broader significance of the rebrand.
“Our new name and tagline reflect the essence of who we are and where we’re headed. This transformation is a natural evolution, honouring our roots while embracing a future defined by collaboration, innovation, and impact,” Vainikos Stegen said.
For CoreLogic Australia, New Zealand, and the UK, Cotality now represents a global, technology-enabled information services leader whose solutions are designed to unlock “Intelligence Beyond Bounds”.
Vainikos Stegen said: “This isn’t just about a new look; it’s about harnessing the power of data and technology and empowering people – internally and externally – to drive meaningful change globally.”
[RELATED: 5 years from COVID-19 – how has the housing market changed?]
Comments (0)